Despite difficult market conditions and a significant downturn in total sales volume in the agricultural industry, Pöttinger saw its 2015/16 turnover fall by just 6% to €301 million when compared to the 2014/15 financial year. Grassland equipment sales still account for over half (57%) of the company’s turnover, but the figure fell by 12% when compared to 2014/15. Increased sales of arable kit, which made up nearly 28% of turnover, helped to compensate for much of the drop in the grassland sector. The company was particularly pleased with its drill business, which increased by a fifth. Spare parts accounted for the rest of the company’s turnover. The domestic market accounts for 13.5% of total turnover and remains one of the strongest country markets for the Austrian family business, but exports continue to increase – 86.5% (€260.5 million). The company sold more machines in the Far East, Baltic States, Canada, Ukraine, Australia and Belgium during the last financial year, but the top five countries for turnover growth are Ukraine, Canada, France, Japan and China. France (13.5% of total turnover) is one of Pöttinger’s largest and most important markets after Germany with around 19%.
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