The Covid situation is forcing manufacturers to find new ways to promote their shiny new tractors and machines. Take CNH Industrial, for example, which has organised a 10-day digital trade fair for Case IH, New Holland and Steyr.
Called Youinverse (starts today and runs until April 18), visitors can see products in an online farm setting, access a wide range of multimedia content, watch 3D simulations and obtain full machine details.
The 20+ New Holland machines available for virtual inspection include the Big Baler 1290 (packer model); CH7.70 combine, T6160 DC tractor, W170D wheel loader and new implement ranges.
The CR10.90 Revelation combine, T7.315 tractor and methane-powered T6.180, which will enter the New Holland range later in the year, are also at the event.
Case IH is showing the latest Quadtrac AFS Connect and Puma CVXDrive tractors, together with Axial-Flow combines and LB436 HD large baler, which will be shown using 3D presentations.
New CVT tractors on show from Steyr include the latest Absolut and Impuls ranges. It is also be possible to explore CNH Industrial’s AgXtend range of precision technologies and FPT Industrial powertrains.
Interviews and keynote speeches from a series of webinars are also being broadcast with speakers drawn from the European farming media, technology companies and across the CNH Industrial group. Accessible on all computers, tablets and mobile devices, registration to the event is free at: https://youniverse.cnhindustrial.com/
