“In the current cost of living crisis our customers are looking for value for money and Alliance tyres provide that,” comments managing director Kevin Burke of KBT.
Established in 1995, KBT has evolved into one of Ireland’s largest wholesale tyre providers. In 2019, the company relocated into a purpose-built facility in Athenry beside the M6 motorway. The company offers a daily delivery service throughout the country.
“By giving consumers wider access to our brand it gives us an opportunity to attack and win in this key market together, and continue to build upon the success we’ve already had in Ireland,” says Andrew Musgrave, country manager UK and Ireland at YOHT.
Kirkby Tyres remains the exclusive partner for the Alliance brand in England, Wales and Scotland.
