The showroom at the Fendt Forum in Marktoberdorf is about to quadruple in size following the construction of a new 2,500m² exhibition and event hall, which when finished will seat 2,000 and with a height of over 14m will be plenty tall enough to accommodate the largest Fendt machines.
The reason for the expansion is easily explained. Since the Forum was last extended in 2013, the Fendt portfolio has grown considerably with grassland kit, sprayers, tracked tractors, 1000 Vario tractor and the Ideal combine. The new hall is needed to ensure the firm can present the full range to visitors during any season and any weather.
“The new exhibition hall gives us the chance to train both our regional and international sales partners on the machines themselves,” said Peter-Josef Paffen, chairman of the AGCO/Fendt management board. “Extending the Forum is also part of the Fendt 2020 Strategy, as it comes with the premise of offering year-round training for our entire full-line program.”
Construction starts this month, and the costs for the new exhibition and event hall, which is expected to be ready sometime summer 2019, are around €6.5 million.
For those of you not familiar with the Fendt Forum, it houses the showrooms, a shop and restaurant, and is the starting point for every factory tour. Every year more than 35,000 customers from all over the world enter the visitors’ centre, plus, 30,000 guests during the Fendt holiday weeks. Over 500 international sales people receive training in the Forum every year, and another 2,500 guests are invited to dealer events and press conferences.
