AGCO dealer RW Crawford has agreed to acquire Agwood, the Massey Ferguson dealer for Kent, East Sussex, and Surrey.
Terms agreed by the Crawford family with Agwood owner and managing director Ian Wood mean that from early summer 2022, the three existing depots, at Swingfield and Linton in Kent, and Godstone in Surrey, will continue operating as normal under the Agwood trading name and the same staff, with guidance from Crawfords head office in Essex.
Massey Ferguson national sales and business manager for the UK and Ireland, William Judge says that RW Crawford and its team have continued to grow as an AGCO dealer which performs as an industry leader for Massey Ferguson.
“Similarly, with Agwood’s we have always had a strong and trusted business partner. Bringing these two groups together under the Crawfords management will put Massey in a strong and stable position to ensure that our customers get the best care long into the future.”
Managing director Wes Crawford explained that acquiring the multibranch dealership will allow the business to develop within AGCO’s Route 66 brand separation policy, while also bringing significant benefits for new and existing customers, including a large product stockholding and expanded demonstration fleet.
“Our acquisition of the Agwood business brings added benefits of economy of scale, without losing the local back-up that we know is so important to customers.”
Crawfords continues as the Fendt and Valtra dealer for Essex, East Hertfordshire, Kent, Sussex, Surrey, and Hampshire, operating from its existing depots.
Picture: MF 8S outside the RW Crawford depot in Writtle, Essex
