John Deere tractors are parked outside seven Morrisons stores and the retailer’s headquarters today as part of the 24 Hours in Farming event.
Designed to help engage the public, the initiative aims to celebrate the hard work and dedication of those involved in the UK agricultural industry. The tractors have been provided by Ripon Farm Services, Tuckwells, Ben Burgess, Masons Kings and Charlies Ag and Turf.
They have been branded and parked up outside stores in Skipton, Boroughbridge, Ipswich, Norwich, Teignmouth, Welshpool and Witham for Morrisons customers to see before they enter the shop.
Ripon Farm Services installed a 6R 250 at the Skipton supermarket, as well as machines for the retailer’s Hilmore House headquarters, near Bradford, and Boroughbridge store, and an 8RX supplied by Ben Burgess is parked outside the Norwich shop.
Tuckwells delivered a 6R 185 to Morrisons in Ipswich and a 6R 250 at Witham, and Masons Kings has provided a 6R 250 plus a Gator ATV and an X127 ride-on mower to the Teignmouth supermarket in Devon. Charlies Ag and Turf provided a 6R 185 to the Welshpool store.
“With a focus on showing consumers what really goes on in the agricultural sector, 24 Hours in Farming is a great initiative that shines a light on farming and everything that goes into producing food for the Great British public,” says John Deere tactical marketing manager Chris Wiltshire.
“All too often we hear about the disconnect between the food we eat and how it’s produced, so teaming up with Morrisons is a simple and effective way of reminding customers that there is a story behind every item of food they buy, just before they buy it.”
The initiative began at 6am, and anyone involved in farming and food production has been encouraged to post on social media about what they do, using the hashtag #Farm24. It is anticipated that well over 110 million people will be reached by the day-long campaign.
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