Family-owned Staffordshire dealership David Eaton Tractors has taken on sales, parts and service support for McCormick tractors in Staffordshire and Cheshire. The new dealer represents the McCormick range from its base at Fradswell near Stafford throughout a territory extending from Warrington and Sheffield, bordering existing McCormick dealers J Charnley & Sons and N&S Moorhouse, southwards to Burton upon Trent, Cannock and Telford, adjoining existing dealer HJR Agri to the west.
Representing the complete 43hp to 310hp range, David Eaton Tractors will supply new and pre-owned tractors, and provide parts and service back-up for new and existing McCormick tractors in the area. “Although we’ve been successful with the brand we’ve supplied for the past 17 years, switching to McCormick gives us access to a much wider and more varied product range with more opportunities to meet the needs of local farmers and contractors,” said managing director David Eaton. “We can also trade across a larger territory with McCormick, so together with an expanded team of technicians in the workshop and for on-farm servicing and repairs we can aim to meet our goal of steadily expanding the business to secure its future and jobs.”
Mark Eaton, who heads sales, points out that although the dealership has not been directly involved with McCormick previously, salesman Mark Martin and service engineer Tom Whiston have past experience of McCormick products when they were built at Doncaster. New recruit, workshop technician Simon Fletcher, works alongside service manager John Eaton as part of the expanded five-man service team. “Simon is a real McCormick enthusiast who knows the current product inside out, so we have the knowledge and experience to properly support McCormick users from day one,” says Mark Eaton.
“At the same time, we retain all the skills, knowledge and equipment needed to continue providing parts and service to users of the tractors we supplied previously, pretty much as if nothing has changed.”
