CNH Industrial secured a minority stake in Augmenta in March 2021. Now it has just bought the rest of the business for around US$110m. The purchase will accelerate the growth of precision technology on sprayers and fertiliser spreaders.
Augmenta focuses on developing precision farming solutions based on computer vision and artificial intelligence. These include a real-time solution that uses roof-mounted multispectral 4K cameras that scan the field ahead of the vehicle. Artificial intelligence calculates exactly what the crop needs in terms of fertiliser or crop protection products. The company’s products are currently available 16 countries throughout North and South America, Europe and Australia.
The deal is expected to be completed shortly. Augmenta will operate within CNH Industrial’s Raven brand (acquired in June 2021), as part of the company’s precision farming technology. It will maintain its existing employees and offices North America and its R&D facility in Athens, Greece.
“This is an important development for our agriculture business that will further support our dealers by differentiating our equipment through value-added technology,” comments Derek Neilson, president agriculture at CNH Industrial.
“What began as a minority investment in their potential, now culminates in us adding this proven tech excellence directly to our sprayer offering.”
For more up-to-date farming news click here and subscribe now to profi for just £3.99 an issue.
