Claas has invested in a minority stake in e-farm.com the international used machinery online marketing platform.
Described as a new brand independent marketing opportunity for the agricultural machinery sector, one of the big plusses of e-farm.com is that it maps the complete process from customer consultation and purchase to transport and delivery.
“We made a conscious decision to invest in a minority stake in order to maintain the spirit and dynamism of a young start-up,” said Claas CEO Thomas Böck. “We would like to continue to invest in innovative ideas from the field of agricultural engineering and build up a start-up portfolio in the future.”
