Case IH and Bednar FMT have announced a strategic distribution agreement that sees the Czech manufacturer supply its range of farm machinery exclusively through the Case IH dealer network in the UK and ROI markets.
Effective from August 1, 2020, Case IH UK & ROI business director Paul Harrison says the company has entered into this relationship with one aim; to secure a well-respected, forward-thinking brand for our dealer network, enhancing the product offering they are able to take to their customers.
“From a 2.0m topper to an 18.4m disc cultivator, Bednar offers a full range of agronomic solutions for mixed and arable farmers alike,” he said. “We look forward to working with Bednar FMT and firmly believe this relationship will bring both opportunity and franchise security to the Case IH dealer network.”
In the UK and ROI division of Bednar, managing director Warren Rivers-Scott and his team will continue to be responsible for the sales, demonstrations and support of the Bednar equipment. However, Case IH and Bednar will work together at dealer, regional and national events, supporting the growth of both businesses through the Case IH dealer network.
“Despite being a well-known and well-respected brand in Europe, Bednar is a new name on the lips of many farmers in the United Kingdom and Republic of Ireland,” commented Warren. “Bednar is a family business that prides itself on its close relationships with farmers, we are sure that with the cooperation of Paul and his Case IH team, Bednar machines will quickly become a favourite in many fields around the countryside. This is a fantastic opportunity for Bednar, Case IH and its dealers. But most of all, it offers a progressive range of products to British and Irish growers.”
Bednar FMT was founded by Ladislav Bednář in 1997, initially as Strom Export, and made its first disc harrow in 1999. The Strom name was ditched for Bednar FMT in 2013. Today it operates from two sites in Praag and Rychnov nad Kněžnou, and exports its wide range of cultivating, drilling and fertilising equipment to 39 countries. Bednar has previously been imported by Quivogne UK and then Knight Farm Machinery, while Wexford based Wheelocks has sold the range in Ireland.
