Well-known farm influencer and contractor Olly Harrison is certain there are free gains for most UK farmers just by paying attention to the right tire technology. As the brand celebrates 70 years of existence and 1 Million of its Agri Star II model sold, he says he is “not surprised”.
When growing crop, every decision makes a difference – and for farmer, contractor, and influencer Olly Harrison, that includes the tires on his tractors. As someone who’s been using Alliance tires for 20 years, Olly is not just a fan of the product, but also the people behind the brand. “The knowledge and experience of the technicians really impress me,” he says.
As a long time Alliance tires user, Olly is spreading the word about the benefits of the right tire technology – benefits he’s seen firsthand on his own farm. “With the right tire setup and proper pressure management, you can save money, reduce fuel use, and even protect soil health,” he explains, adding “100 % Yes!”. Margins are so tight now that every saving counts, says Olly. “People are starting to wake up to that.”
Alliance, a tire brand by Yokohama-ATG, is celebrating a major milestone this year: 70 years in business. Over the decades, they’ve grown into a global leader in agricultural tire technology, selling in more than 120 countries and building a reputation for quality and innovation. Their latest campaign, “Always by Your Side,” is a nod to the trust farmers have placed in the brand for generations. Take a look at the campaign video…
For Olly, the benefits of Alliance tires go beyond reliability. Thanks to technologies like VF (Very High Flexion), he’s been able to make changes to his farm practices that save both time and money. “I adjust tire pressure several times a day depending on what we’re doing,” he says. “It’s allowed us to shallow off the working depth of some machinery, and even save fuel by running at the right pressure rather than just pushing speed.”
Thanks to that track record amongst farmers and contractors Alliance has now sold over a million of its Agri Star II tires – a figure that doesn’t surprise Olly. “When the people and the product are good, the success speaks for itself”, he says.
For Alliance, their task will remain to support farmers in the challenges they face on the field and on the road. Whether it’s soil health, sustainability, or efficiency, Alliance wants to help the industry through technical innovation – thus their campaign slogan, “Always by Your Side.”
For farmers looking to find the “free gains” Olly talks about, a first step would be to take a look at the type of tyres they run on – and at which pressure.That is all it could take for more cash crop and more long-term soil health.
