To deliver the highest quality produce for its customers, HMC Peas adheres to a strict 150-minute schedule from harvest to freezer. Hitting this target requires a keen eye for detail that starts with planting … to ensure the 2,000ha crop doesn’t all ripen at the same time
With an emphasis on top quality produce, HMC Peas (Holbeach Marsh Co-operative) has developed its own strict protocol when it comes to pea harvesting. That process requires each season’s 2,000ha crop to reach the freezer within 150 minutes of being harvested. It’s a standard that was laid down by Birds Eye and is a benchmark by which many pea growers are judged.
