Trelleborg reckons we live in an era of customisation where the personal touch is added to many aspects of people’s lives and tyres shouldn’t be any different. With this in mind, the Swedish tyre maker now offers an online service that allows customers to add a name or logo to their Trelleborg radial tractor tyres.

Called YourTire, the official launch takes place on the Swedish tyre maker’s Agritechnica stand where an IF900/65R46 TM1000 High Power tyre will be displayed with the name of a large German agricultural contracting firm called Blunk.