JCB has appointed Thorncliffs as a new agricultural machinery dealership to provide sales, parts and service support in south Lincolnshire.
Effective from May 1, the appointment follows long-standing JCB dealer G & J Peck’s decision to focus on its Cambridgeshire, Suffolk and Norfolk territories.
Based at Sleaford, Lincolnshire, Thorncliffs was set up in 2018 by Edward Roach and James Wetton to prepare used Loadalls, wheeled loaders and Fastrac tractors for re-sale.
The new dealer is now well-placed with a comprehensively-equipped workshop and parts storage to provide customers with routine servicing and repairs of JCB machines, and to supply new machines.
Thorncliffs directors Edward Roach (left) and James Wetton.
“This is an exciting opportunity to create a new retail dealership exclusively for JCB agricultural equipment, which we have grabbed with both hands to build on the success of our used equipment and hire operations,” comments Edward Roach.
“Over the past seven years, we have invested heavily in new premises, facilities and staff, which will act as a real spring board to supporting new customers to the business, starting a new chapter that will allow us to grow by recruiting for additional roles as our new JCB machine and parts sales develop.
“Adding parts, service and new equipment sales to our existing hire and used machine operations will build Thorncliffs into an all-encompassing business offering different options for farmers and contractors to use JCB agricultural equipment.”
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