John Deere rewards fuel efficiency

.As of November 1, 2016, new owners of John Deere 7310R tractors can participate in the Fuel Guarantee Programme, a special incentive that rewards customers financially for fuel-efficient driving on the road. Applicable to any new 7310R model ordered by 30 April 2017, once the customer signs up, he and his supplying dealer will use JDLink to record the tractor’s actual fuel consumption in transport mode during the first full year of ownership. If the total fuel consumption has exceeded the John Deere target level, customers will be refunded by the company. If the tractor consumes less than the targeted amount, owners of more efficient machines will still be rewarded, as they will be reimbursed twice the price per litre saved. Depending on the amount of transport work carried out through the year, the company reckons this could add up to a four-figure cash refund. “As approximately 50% of the cost of ownership is spent on fuel, we want to encourage customers to proactively monitor their tractor’s fuel consumption,” says Chris Wigger, Deere’s Region 2 vice president sales & marketing.